Never Backs Down Clothing Co.

Healthy, Sober, and Unstoppable

You Didn't Come This Far Just to Blend In

Shop our Spring/Summer Collection

Mens Signature Muscle Shirt

Mens Signature Muscle Shirt

Regular price $37.00 CAD

Regular price Sale price $37.00 CAD
Unit price per
Men's OG Muscle Shirt

Men's OG Muscle Shirt

Regular price $35.00 CAD

Regular price Sale price $35.00 CAD
Unit price per
Shark Arc Baseball Tee

Shark Arc Baseball Tee

Regular price $42.00 CAD

Regular price Sale price $42.00 CAD
Unit price per
Men’s Camo Windbreaker - Black

Men’s Camo Windbreaker - Black

Regular price $75.00 CAD

Regular price Sale price $75.00 CAD
Unit price per
Women’s camo cropped windbreaker

Women’s camo cropped windbreaker

Regular price From $75.00 CAD

Regular price Sale price From $75.00 CAD
Unit price per
Women's Sober Doggin' Muscle Tank

Women's Sober Doggin' Muscle Tank

Regular price $35.00 CAD

Regular price Sale price $35.00 CAD
Unit price per
Women’s Signature tank top - White

Women’s Signature tank top - White

Regular price From $36.00 CAD

Regular price Sale price From $36.00 CAD
Unit price per
Defiance Tee

Defiance Tee

Regular price From $42.00 CAD

Regular price Sale price From $42.00 CAD
Unit price per
Flexfix NBD Cap (white)

Flexfix NBD Cap (white)

Regular price $45.00 CAD

Regular price Sale price $45.00 CAD
Unit price per
FWO Tee

FWO Tee

Regular price From $42.00 CAD

Regular price Sale price From $42.00 CAD
Unit price per
Women’s NBD V-Neck Tee

Women’s NBD V-Neck Tee

Regular price From $42.00 CAD

Regular price Sale price From $42.00 CAD
Unit price per
Women's black band slides

Women's black band slides

Regular price $50.00 CAD

Regular price Sale price $50.00 CAD
Unit price per

Inspired by lifestyle changes, gratitude and determination

Created by a husband and wife in Alberta, Canada, Matt & Kayla Backs' goal is to motivate and inspire greatness while being unapologetically bold.